A Natural Skincare Brand Gaining National Recognition
Over the past few weeks, something quite special has been unfolding for Josie’s Botanicals. I’ve been deeply honoured to see our little natural skincare brand receive recognition in some of Ireland’s most respected publications.
At the centre of it all are two full page features that mean so much to me. The first is in the May edition of Irish Country Magazine. This article means the world to me. Titled “Walk In Her Shoes” it shares my story — a very personal journey of how my mother Josie inspired everything I do today.
Growing up as one of eleven children in a home where nature was our medicine cabinet, I watched my mother heal with what was available to her. She soothed our burns, breakouts, and bruises with plant remedies. Her deep, instinctive care for our wellbeing became the foundation for the path I’ve taken as a holistic therapist and the creator of Josie’s Botanicals.
This article captures that connection beautifully. It’s not just about skincare. It’s about legacy, healing, and trusting in nature. I’m incredibly grateful to the team at Irish Country Magazine for taking the time to tell this story with such kindness and care.
Read the Full Feature in Irish Country Magazine
https://irishcountrymagazine.ie/walk-in-her-shoes-how-my-mother-inspired-my-natural-beauty-business
The second of my full page features, which I'm also incredibly proud to share, shines a light on both my personal story and the heart behind Josie’s Botanicals. This time it’s from RSVP Live, who published a beautiful piece titled “Meath native Barbara McAteer inspired by her mother Josie to create skincare brand Josie’s Botanicals.” It was such a joy to speak with them about the roots of this journey, the powerful influence of my mother, and the connection between skincare, wellbeing and legacy.
The article captures my story in a way that feels both personal and purposeful. It’s about healing. It’s about trusting plants. And it’s about honouring where we come from.
If you’d like to read it, here’s the link
https://www.rsvplive.ie/life/meath-native-barbara-mcateer-inspired-35281808
More Press Features Celebrating Josie’s Botanicals
And the good news doesn’t stop there. I’m also thrilled to share that Josie’s Botanicals has been featured in several other recent publications:
The Gloss Magazine featured me in the Beauty Notes section of their May edition. Beauty Editor Sarah Halliwell described me as a holistic trainer and therapist based in Dunboyne and highlighted my work with natural facelifts and massage therapies such as Kobido and Hot Stone Massage. She also mentioned some of the beautiful products from our range, including our award winning Hydrating Moisturiser and Face Masks. It’s always lovely to see our treatments and skincare recognised together because to me, they are deeply connected.
The Irish Times Magazine included Josie’s Botanicals in their What’s Hot feature on Saturday 26th April. To be named in a space that celebrates standout brands across beauty, wellness, and lifestyle is incredibly encouraging, especially as an independent Irish business.
The Irish Daily Star ran a feature on Saturday 19th April celebrating our latest awards from the Beauty Shortlist Awards 2025. This year’s wins include recognition for several of our much loved products and I’m so proud to see the passion and purpose behind each formulation acknowledged.
The Irish Daily Mail also featured our Nourishing Eye and Lip Serum in The Lust List by Rose Mary Roche on Saturday 5th April. This dual action serum is one of our most gentle and effective formulas, designed to hydrate and protect the delicate skin around the eyes and lips with powerful plant extracts. To see it highlighted in a beauty editor’s curated favourites was a lovely surprise.
Why This Coverage Matters to Me Personally
Each of these mentions is more than just press. It is validation of the love, care, and integrity behind Josie’s Botanicals. I started this business to create skincare I could trust for my family, my clients, and anyone looking for natural, effective solutions that are kind to both skin and spirit.
To every editor, journalist, and reader who has supported this journey thank you. And to you, our wonderful customers and community, your encouragement and belief in what we do is the reason these moments are possible.
Explore Our Award-Winning Skincare and Holistic Treatments
If you’re curious to explore the products that have received all this attention, I’d love to invite you to browse our award winning skincare collection. Everything we make is 100 percent natural, made with intention, and designed to support real skin health and wellbeing.
To find out more and shop, please visit our website.