Josie's Botanicals Star Ingredients

We pack the purest natural plant components, in the highest level of concentration to give your skin maximum benefits in the most natural way.

Here is a selection of our star ingredients used in our product range....


Jojoba oil is a versatile and popular natural oil that offers a host of benefits for the skin. Here are some of the key benefits of using jojoba oil:

  1. Moisturises the skin: Jojoba oil is a fantastic moisturiser. Its chemical structure is similar to the sebum produced by our skin, which allows it to be easily absorbed without clogging pores. It helps to balance oil production and keeps the skin hydrated, soft, and supple.
  2. Controls oiliness: Despite being an oil, jojoba oil can help regulate oil production in the skin. By moisturising the skin adequately, it signals to the sebaceous glands that the skin doesn't need additional oil, thus reducing excess oiliness and shine.
  3. Soothes dry and irritated skin: Jojoba oil has anti-inflammatory properties that can help calm and soothe dry, itchy, and irritated skin. It forms a protective barrier on the skin, preventing moisture loss and promoting healing.
  4. Helps with acne-prone skin: Jojoba oil is non-comedogenic, meaning it doesn't clog pores. It can be used by individuals with acne-prone skin to help control breakouts. Its antibacterial properties also aid in reducing the growth of acne-causing bacteria.
  5. Anti-aging effects: Jojoba oil contains antioxidants such as vitamin E, which help fight free radicals that contribute to premature aging. It can minimize the appearance of fine lines, wrinkles, and uneven skin tone, promoting a more youthful complexion.
  6. Improves skin texture: Regular use of jojoba oil can help improve the overall texture of the skin. It softens rough patches and smoothens the skin, giving it a healthier and more even appearance.
  7. Gentle makeup remover: Jojoba oil can be an effective and gentle makeup remover. Its emollient properties dissolve makeup, including waterproof products, without stripping the skin of its natural oils.


Tocopherol, commonly known as vitamin E, offers several skin benefits due to its antioxidant properties. Here are some of the skin benefits of tocopherol:

  1. Antioxidant Protection: Tocopherol acts as a potent antioxidant, which helps protect the skin from oxidative stress caused by free radicals. This can help prevent premature aging and reduce the damage caused by environmental factors such as UV radiation and pollution.
  2. Moisturising and Hydration: Tocopherol has moisturising properties that can help improve skin hydration. It forms a protective barrier on the skin's surface, reducing moisture loss and keeping the skin soft and supple.
  3. Anti-inflammatory Effects: Tocopherol possesses anti-inflammatory properties that can help soothe and calm irritated skin. It may be beneficial for conditions such as eczema, dermatitis, and sunburns.
  4. Enhanced Wound Healing: Tocopherol has been shown to promote wound healing by stimulating collagen synthesis and cell regeneration. It can help minimize the appearance of scars and improve overall skin texture.
  5. UV Protection: While tocopherol alone is not a substitute for sunscreen, it can enhance the effects of sunscreens and provide some protection against UV damage. It helps neutralize free radicals generated by UV radiation, reducing the risk of sunburn and skin damage.
  6. Anti-Aging Benefits: Tocopherol's antioxidant properties help protect against the breakdown of collagen and elastin fibers in the skin, which are responsible for maintaining its firmness and elasticity. Regular use of tocopherol-containing products may help reduce the appearance of wrinkles and fine lines.
  7. Skin Brightening: Tocopherol can contribute to a more radiant complexion by helping to fade dark spots and hyperpigmentation. It inhibits the production of melanin, the pigment responsible for skin color, and can promote a more even skin tone.


Shea butter is a natural fat extracted from the nuts of the shea tree. It has been used for centuries in West Africa for its various benefits, particularly for the skin. Here are some of the skin benefits of shea butter:

  1. Moisturises and nourishes: Shea butter is highly moisturising and helps to hydrate the skin. It contains fatty acids, such as oleic acid and stearic acid, which create a protective barrier on the skin's surface, preventing moisture loss and keeping the skin hydrated.
  2. Soothes dry and irritated skin: The moisturizing properties of shea butter make it an excellent choice for soothing dry and irritated skin. It can help relieve conditions like eczema, psoriasis, and dermatitis by providing intense hydration and reducing itching and inflammation.
  3. Softens and smooths: Shea butter is rich in vitamins A and E, which are known for their skin-nourishing and rejuvenating properties. These vitamins help to improve the skin's elasticity, promote cell regeneration, and soften rough and dry skin. Regular use of shea butter can make your skin feel smoother and suppler.
  4. Reduces the appearance of scars and blemishes: Shea butter contains triterpenes, which have been found to help fade scars and blemishes. It may also help in reducing the appearance of stretch marks and uneven skin tone when used consistently over time.
  5. Anti-aging effects: The vitamins and antioxidants present in shea butter can help fight the signs of aging. They help to neutralize free radicals, which are responsible for causing cellular damage and premature aging. Regular use of shea butter can help improve the appearance of fine lines, wrinkles, and age spots.
  6. Protects against environmental damage: Shea butter contains cinnamic acid, a natural compound that provides a low level of sun protection (SPF). While it is not a substitute for a sunscreen, shea butter can offer some protection against harmful UV rays and environmental damage.
  7. Calms and soothes sunburns: The soothing and anti-inflammatory properties of shea butter make it effective in soothing sunburned skin. It can help reduce redness, inflammation, and peeling associated with sunburns and provide relief to the damaged skin.


Coconut oil (or coconut butter) is an edible oil derived from the kernels, meat, and milk of the coconut palm fruit.

Coconut oil is majoritively made up of saturated fats that have a multitude of benefits for our skins defensive barrier function. The fats and essential amino acids in coconut oil help the barrier of our skin to remain strong, moisturised and looking great.

The fatty acids that coconut oil contains, namely lauric and capric acid, are fantastic at keeping skin healthy due to their antimicrobial properties that mean they kill harmful microorganisms that can grow on our skin. Common skin infections such as acne, folliculitis and cellulitis are caused by fungi and bacteria which the lauric and capric acid in coconut oil help to kill.

Coconut oil has been found to be a highly effective moisturiser for dry and cracked skin. Coconut oil helps to hydrate skin and reinforce its natural defensive barrier to better retain moisture which means coconut oil for dry skin is fantastic.

The anti-inflammatory properties that coconut oil has means it has the ability to help treat acne, which is an inflammatory condition. Not only this but both lauric and capric acid which are present in coconut oil have been shown to be capable of killing acne causing bacteria.


Aloe vera is a great natural moisturizer and can help to soothe dry skin. It also has anti-inflammatory properties, which can help to reduce the appearance of blemishes and wrinkles. Plus, aloe vera is non-irritating and can be used on any type of skin including sensitive and acne-prone skin. It is mildly antiseptic, purifying, and very soothing on the skin. Aloe vera can also help to calm sunburned skin.  Vitamins A, C, and E present in aloe vera have antioxidant properties that help protect the skin from free radicals. Salicylic acid present in aloe vera has a mildly exfoliating action. It also contains vitamin B12, a variety of enzymes and minerals all essential for healthy skin.


Apricot Kernel Carrier Oil is pressed from the oil-rich kernels of Apricots.  It moisturizes dry, sensitive skin and helps smooth out blemishes, wrinkles, fine lines, and other symptoms of maturing skin.  Applied to itchy, chapped, wounded, or sore skin, Apricot Kernel Oil facilitates faster healing without leaving a greasy residue.  It is an excellent cleanser as well as skin moisturiser.

For the hair the vitamin E, fatty acids and palmitic acid content within Apricot Kernel Oil not only work to soften the hair follicles but also moisturises and helps prevents hair loss. Its Omega 9 fatty acids stimulate strong, healthy hair growth and boost hair shine and radiance.


Rosehip seed oil is known for its numerous skin benefits. Here are some of the key benefits:

  1. Moisturization: Rosehip seed oil is rich in essential fatty acids, such as omega-3 and omega-6, which help to nourish and hydrate the skin. It forms a protective barrier that locks in moisture, making it an excellent moisturizer for dry or dehydrated skin.
  2. Anti-aging: The oil is packed with antioxidants, including vitamin C, vitamin A, and beta-carotene. These antioxidants help to combat free radicals and promote collagen production, which can reduce the appearance of wrinkles, fine lines, and age spots, and improve skin elasticity.
  3. Brightening and evening out skin tone: Rosehip seed oil contains natural pigments and vitamin C, which can help to brighten the skin and even out its tone. It can be particularly beneficial for reducing hyperpigmentation, dark spots, and scars.
  4. Scar healing: The high levels of essential fatty acids in rosehip seed oil promote skin regeneration and improve the healing process of scars, including surgical scars, acne scars, and stretch marks. It can also help to reduce the redness and inflammation associated with scars.
  5. Anti-inflammatory properties: Rosehip seed oil possesses anti-inflammatory properties that can help soothe irritated or sensitive skin. It can be beneficial for conditions such as eczema, dermatitis, and rosacea.
  6. Sun damage protection: The antioxidants in rosehip seed oil, especially vitamin C, can help protect the skin against sun damage caused by harmful UV rays. While it is not a substitute for sunscreen, using rosehip seed oil alongside sun protection measures can provide an additional layer of defense.
  7. Acne prevention: Rosehip seed oil has a non-comedogenic nature, which means it does not clog pores. It can help regulate sebum production, reducing the risk of acne breakouts. Additionally, its anti-inflammatory properties can calm existing acne and reduce redness.


Vitamin B3, also known as niacin or niacinamide, offers several skin benefits when incorporated into skincare routines. Here are some of the main skin benefits of vitamin B3:

  1. Moisturises the Skin: Vitamin B3 helps improve the skin's natural moisture barrier, reducing water loss and improving hydration. This can result in smoother, plumper, and more supple skin.
  2. Enhances Skin Barrier Function: Vitamin B3 strengthens the skin's protective barrier, which acts as a defence against environmental pollutants, irritants, and moisture loss. A robust skin barrier helps prevent issues like dryness, sensitivity, and inflammation.
  3. Reduces Hyperpigmentation: Vitamin B3 has been shown to inhibit the production of melanin, the pigment responsible for dark spots and hyperpigmentation. Regular use of niacinamide can help fade existing dark spots and prevent the formation of new ones, leading to a more even skin tone.
  4. Minimizes Fine Lines and Wrinkles: Vitamin B3 promotes collagen synthesis, a protein that provides structure and elasticity to the skin. By stimulating collagen production, niacinamide can help reduce the appearance of fine lines, wrinkles, and sagging skin, resulting in a more youthful complexion.
  5. Reduces Redness and Inflammation: Niacinamide possesses anti-inflammatory properties, making it beneficial for individuals with sensitive or acne-prone skin. It can help calm redness, soothe irritation, and alleviate symptoms associated with inflammatory skin conditions like acne, rosacea, and eczema.
  6. Regulates Sebum Production: Vitamin B3 helps balance sebum production, the skin's natural oil. By regulating oil production, niacinamide can prevent excess oiliness and reduce the likelihood of clogged pores, blackheads, and breakouts.
  7. Protects against UV Damage: Although not a replacement for sunscreen, some studies suggest that vitamin B3 can enhance the skin's natural defense mechanisms against UV damage. It may help reduce sunburn and protect against some forms of skin cancer.

Overall, incorporating skincare products containing vitamin B3, such as serums, moisturisers, or toners, can improve the overall health and appearance of your skin.


Avocado oil is a beautiful oil to help dry skin.  The antioxidants and anti-inflammatory agents in avocado oil help your skin stay smooth, strong and in great condition.  Avocado oil is soothing for the skin and helps calm itchy skin, it’s also very healing for chapped skin and replenishes dry skin as it’s highly hydrating and moisturising.  It’s a wonderful skin protector against skin damage.  Packed full of skin healing goodness such as beta carotene, protein, lecithin, essential fatty acids, vitamins A, D and E it helps to repair, hydrate, moisturise, and protect against UV rays as well as increase collagen metabolism.

Avocado oil can help relieve inflammation from psoriasis and eczema or irritated skin (a person with a skin condition may wish to test a patch of skin first).  Avocado oil may also help heal wounds more quickly.  It helps reduce signs of skin aging and is excellent to improve both nail and scalp health.


Raspberry seed oil is known for its potential benefits for the skin due to its rich composition of essential fatty acids, antioxidants, vitamins, and minerals. Here are some skin benefits associated with raspberry seed oil:

  1. Moisturising and Nourishing: Raspberry seed oil has excellent moisturizing properties, helping to hydrate and soften the skin. It contains a high amount of essential fatty acids, including omega-3 and omega-6 fatty acids, which help to reinforce the skin's natural barrier and prevent moisture loss. This makes it beneficial for dry or dehydrated skin.
  2. Antioxidant Protection: Raspberry seed oil is rich in antioxidants, such as vitamin E, vitamin A, and ellagic acid. These antioxidants help neutralize free radicals, which can cause oxidative stress and contribute to premature aging. By protecting the skin from environmental damage, raspberry seed oil may help reduce the appearance of fine lines, wrinkles, and age spots.
  3. Anti-Inflammatory Properties: The presence of various compounds in raspberry seed oil, such as alpha linolenic acid, phytosterols, and polyphenols, give it anti-inflammatory properties. It can help calm and soothe inflamed skin conditions like eczema, psoriasis, and acne. Raspberry seed oil's anti-inflammatory effects may also promote overall skin health.
  4. UV Protection: Raspberry seed oil contains a natural sunscreen effect due to its high content of omega-3 and omega-6 fatty acids, as well as ellagic acid. These compounds have been found to provide some degree of UV protection, though it's important to note that it cannot replace the need for a broad-spectrum sunscreen. Raspberry seed oil may act as a complementary addition to sun protection measures.
  5. Skin Brightening: The ellagic acid found in raspberry seed oil has been shown to inhibit the production of melanin, which can help lighten dark spots and promote a more even skin tone. Regular use of raspberry seed oil may contribute to a brighter complexion and improved skin radiance.


Pomegranate oil, derived from the seeds of the pomegranate fruit, offers several benefits for the skin. Here are some of the key benefits of using pomegranate oil:

  1. Antioxidant Protection: Pomegranate oil is rich in antioxidants, such as vitamin C and 

polyphenols. These antioxidants help protect the skin from damage caused by free radicals, which are unstable molecules that contribute to premature aging and skin damage.

  1. Anti-Aging Properties: Pomegranate oil can help promote youthful-looking skin. Its antioxidants support collagen production, which keeps the skin firm and reduces the appearance of fine lines and wrinkles. Regular use of pomegranate oil may help improve skin elasticity and promote a more youthful complexion.
  2. Moisturisation: Pomegranate oil is a highly emollient oil, meaning it helps lock in moisture and keeps the skin hydrated. It is suitable for all skin types, including dry and sensitive skin, and can help relieve dryness, flakiness, and itching
  3. Skin Regeneration: Pomegranate oil contains a unique fatty acid profile, including punicic acid, which has been shown to promote skin regeneration and repair. It helps stimulate cell turnover and may aid in healing wounds, scars, and sun-damaged skin.
  4. Anti-Inflammatory Effects: The anti-inflammatory properties of pomegranate oil can help soothe and calm irritated skin conditions, such as eczema, psoriasis, and acne. It may help reduce redness, inflammation, and itching associated with these skin conditions.
  5. Sun Protection: Pomegranate oil contains natural compounds that offer some level of sun protection. While it should not be used as a substitute for sunscreen, incorporating pomegranate oil into your skincare routine can provide an additional layer of defense against harmful UV rays.
  6. Skin Brightening: Pomegranate oil can help even out skin tone and improve the appearance of dark spots and hyperpigmentation. Its antioxidant content helps reduce the production of melanin, the pigment responsible for skin discoloration.